August 2019

Singaporean doctors
12 Aug 2019

You’re Singaporean doctors. But you’re all so different.

It’s been almost 10 years since I started consulting on healthcare marketing and publicity regulations. I’ve crafted hundreds of campaigns and have given advice on things as ridiculous as where to put clinic refrigerators and what to store in it.

Doctor gets MOH warning due to poor Google Ads management
09 Aug 2019

Doctor gets MOH warning due to poor Google Ads management

Trust me. You don’t want to receive a letter like that.

But this is what happens when your marketing agency inputs a SINGLE INCORRECT SETTING on Google or Facebook.