Business

Business stuck making $2,000/mth? Here’s $100,000.
November 16, 2018

Business stuck making $2,000/mth? Here’s $100,000.

SMEs have it rough in Singapore. This ST report from 2017 shows more businesses closing down every year. Closure rate for retail in particular almost DOUBLES!

marketing automation is too expensive
April 18, 2017

Seriously? Digital marketing too expensive for SMEs.

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day.

Ruby Warehouse Complex
April 06, 2017

Which Businesses Make Money in Singapore?

Throughout the course of my work, I’ve had the privilege to access confidential financial data of SMEs from various industries. One trend I’ve noticed is that the young entrepreneurs who approach me do NOT come from industries that really make money. This is really interesting. Why?

$0 SME Marketing That Surprisingly Works in Singapore
July 26, 2016

$0 SME Marketing That Surprisingly Works in Singapore

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard.