It’s been almost 10 years since I started consulting on healthcare marketing and publicity regulations. I’ve crafted hundreds of campaigns and have given advice on things as ridiculous as where to put clinic refrigerators and what to store in it.
Trust me. You don’t want to receive a letter like that. But this is what happens when your digital marketing agency inputs a SINGLE INCORRECT SETTING on Google or Facebook.
20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days.
70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day.
This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital-based initiatives.
It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring questi...
With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!”
First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly.
Despite many marketers complaining about the budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”.
As a business owner, you’d want to do your best to improve the number of enquiries you get online. It can’t be helped that you might get hands-on occasionally. That’s good. It shows you care about your business and are putting in the extra effort. I love seeing that in business people.
Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing in digital marketing for a business?”