Digital Advertising

Singaporean doctors
August 12, 2019

You’re Singaporean doctors. But you’re all so different.

It’s been almost 10 years since I started consulting on healthcare marketing and publicity regulations. I’ve crafted hundreds of campaigns and have given advice on things as ridiculous as where to put clinic refrigerators and what to store in it.

Doctor gets MOH warning due to poor Google Ads management
August 09, 2019

Doctor gets MOH warning due to poor Google Ads management

Trust me. You don’t want to receive a letter like that. But this is what happens when your marketing agency inputs a SINGLE INCORRECT SETTING on Google or Facebook.

2017 Predictions for Digital Marketing (for students & businesses)
June 27, 2017

2017 Predictions for Digital Marketing (for students & businesses)

20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days.

marketing automation is too expensive
April 18, 2017

Seriously? Digital marketing too expensive for SMEs.

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day.

Learn SkillsFuture marketing and save $5000 for your business?
January 03, 2017

Learn SkillsFuture marketing and save $5000 for your business?

This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital-based initiatives.

$0 SME Marketing That Surprisingly Works in Singapore
July 26, 2016

$0 SME Marketing That Surprisingly Works in Singapore

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard.

Nate Wang’s Digital Marketing Blueprint
July 20, 2016

Nate Wang’s Digital Marketing Blueprint

It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring questi...

How To Market SME Businesses With No Budget
April 09, 2016

How To Market SME Businesses With No Budget

With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!”

Ranking Singapore’s Top 10 Digital Marketing Choices
February 11, 2016

Ranking Singapore’s Top 10 Digital Marketing Choices

First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly.

How I Spend $1,000,000 on Digital Marketing
January 04, 2016

How I Spend $1,000,000 on Digital Marketing

Despite many marketers complaining about the budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”.

5 Things Business Owners Say That Kills Sales
November 18, 2015

5 Things Business Owners Say That Kills Sales

As a business owner, you’d want to do your best to improve the number of enquiries you get online. It can’t be helped that you might get hands-on occasionally. That’s good. It shows you care about your business and are putting in the extra effort. I love seeing that in business people.

5 Factors To Decide Digital Marketing Investment
October 14, 2015

5 Factors To Decide Digital Marketing Investment

Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing in digital marketing for a business?”

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