So a friend recently asked me to teach her data analytics and market segmentation for 2 very high-paying job interviews coming up. “Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain.
This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital-based initiatives.
In our Asian society, brand trust plays a huge role in successful sales. As I’ve mentioned before, it’s impossible to tell who’s good and who’s not if you lack expert domain knowledge.
Recently, a few different friends got featured in the local press. Shortly afterwards, I’d get an SMS or Facebook message from them asking for my opinion. “Hey Nate, I just got covered on Straits Times, but results were not what I expected. Can you help me analyze it?”
It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring questi...
Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing in digital marketing for a business?”
As a business owner, how much are you willing to pay for “Digital Marketing Services”? How about $0? Or do you think that’s impossible? There is a way to get Singapore’s best digital marketing talents, without having to pay large monthly fees. It also doesn’t require any technical knowledge so you’d...