SEM Agency

Google Advertising works by creating advertisements (ad copies) based off your expertise, USPs and treatments and presenting them to prospective patients when being searched for on Google. You will now have a chance of being discovered by patients in the form of an advertisement. Google Advertising works on pay-per-click, so you only pay when someone clicks into your website via that advertisement.

Google Advertising provides you an immediate presence on Google. Unlike SEO which requires time to scale the ranks, Google Advertising appears immediately when a relevant service is being searched for. Google Advertising runs a on budget though, so when your budget is depleted, your ads will pause.

Google Advertising budgeting is often purely a business decision, but Healthmark’s experience in the medical field will provide you critical advice when it comes to budgeting. Your budget can greatly affect your Google Advertising strategy, treatments you should be targeting, and the kind of responses you will be getting.

Yes and no. A higher budget will definitely open you up to a broader audience. But does that always answer your Google Advertising goals? Does that always mean better quality of leads? A better return of investment? No, it does not. These largely depend on your medical niche and the audience you are going for. Healthmark helps you plan this out so that you get maximum value out of your Google Advertising campaigns.

Medical & pharmaceutical niches are highly regulated by Google with a set of very strict guidelines. Our vast experience with handling medical Google Advertising ensures that your ads do not violate PHMC or Google Guidelines. Our years of medical Google data also allows us to quickly identify what ads will perform effectively so we can move efficiently towards optimization of the Google Advertising campaign.

Healthmark’s strong belief in transparency means we do not have any setup or hidden fees. All work that is associated with Google Advertising is already part of our Google Advertising deal.

Google Advertising is not absolutely necessary but it can help your practice gain fast traction in generating leads. Compared to SEO which takes time, Google Advertising can afford you breathing room if your clinic is new. However, Google Advertising is very dependent on other technical factors to succeed (such as landing page quality). Feel free to email us at jeremystrav@healthmark.sg if you wish to find out if Google Advertising suits your practice.