Social media marketing
How Does It Help My Clinic?
How do you reach someone using SEO and Google Ads when they’re not actively searching for you? Answer: You can’t.
Although visibility on Google Search is the best way to reach patients looking for your service, it has big limitations in brand building. This is where the power of social media comes in. Facebook, YouTube, Messenger, WhatsApp and Instagram campaigns help your clinic get known and remembered, even by people who don’t necessarily need your service until 1 year later.
Why choose us
Compliant social media
Your ads won’t say you’re the most experienced doctor in Singapore. But it might mention your 20 years of experience. Your ads won’t say your treatment is free. But it could say it’s fully Medisave claimable. We’re able to combine what you want to portray about your clinic with what patients are looking out for, all while being MOH compliant. You’re not going to find a better combination anywhere.
We guarantee safe advertising. We are Singapore’s only marketing agency that passes your content through an expert regulations consultant for adherence to the PHMC Publicity Act and SMC Ethical Guidelines. We know how to get a patient’s attention and avoid MOH’s sanctions that has left so many doctors crippled in promoting their brands. No more losing sleep over fines and complaint letters levied against your clinic.
Bespoke marketing plans
Our past experience in owning and running a clinic has shaped our thinking in terms of what we find useful in social media. Will the users on Facebook, Messenger and YouTube bother with the latest developments in a Total Knee Replacement surgery or Heart Stenting? Likely not. And whether they’re on News Feed, WhatsApp or Marketplace very much affects their current state of mind and the content they’d be open to consuming.
We guarantee interest. Got a call from a marketing expert working at Facebook? They’re probably asking you to run an ad in that new ad spot they got. At Healthmark, we don’t simply ask you to create 1 beautiful ad and run it all over the place. We carefully handpick every placement and audience based on what you need. Similar to how custom patient treatment plans work, the only campaigns we craft at Healthmark are custom clinic marketing plans.
Showcase past work
Do you know a LIVE stream of you performing surgery can be used on social media for marketing? Of course, we’re not recommending something that extreme. But we know how to legally showcase your most powerful and compelling content through on leading platforms like Facebook, YouTube, Messenger, WhatsApp and Instagram.
We guarantee peace of mind. Start your social media journey knowing full well you’re safe from the Ministry of Health’s love letters. Get sound advice on what works and what doesn’t. Save that extra $3,000 a month for your annual family trip to Europe.