SPECIALISED HEALTHCARE MARKETING
SPECIALISED
HEALTHCARE
MARKETING
About
Healthmark is dedicated exclusively to serving clients within the healthcare sector. Our extensive clientele comprises mainly of specialist clinics, with the remaining being aesthetic clinics, telehealth platforms, allied health centres, and more.
Our core expertise lies in the realm of digital medical marketing, encompassing Search Engine Marketing (SEM), Search Engine Optimisation (SEO), and Social Media Marketing (SMM), supported by high-quality content.
As healthcare industry insiders and seasoned business owners, we go beyond the traditional agency role. We pride ourselves on being trusted consultants, leveraging our years of experience to provide holistic solutions tailored to your medical specialty & Unique Selling Points (USP).
Healthmark’s values are rooted deeply in being direct, transparent and results-driven. We understand the bottom line, what matters and what doesn’t for a business.
Google Premier Partners
Healthmark is proud to be recognised as a Google Premier Partner in 2024, distinguishing us as Singapore's only medical marketing agency with this prestigious certification.
Google Partners is a marketing program that recognises top-performing digital advertising agencies globally. Only about the 10% of all agencies worldwide are Google Partners, and only the top 3% are Google Premier Partners.
Our Expertise
Search Engine Optimisation
Proprietary medical SEO assets, evolving techniques and content writing has paved the way for our clients’ dominance on Google Search.
Putting doctors on the first page is what we’re good at.
Search Engine Marketing
With captivating ad copy and high-converting landing pages targeted to the right audience, we don’t just aim for clicks – we achieve ROI for our doctors.
Social Media Marketing
We tailor our SMM approach to suit your specialty's unique needs - whether it's building brand awareness, nurturing patient relationships, or driving specific actions.
Content Creation
Quality content goes hand in hand with a solid digital marketing strategy. Expect nothing but the best as we craft content that captivates and converts.
Our Strengths
Proven Track Record
We have a storied history of helping clinics succeed digitally since 2013. Healthmark does not believe in vanity metrics. We measure results in terms of revenue and leads only.
Elite Client Support
We possess a complete suite of skills and tools that help you solve many problems beyond digital marketing. Our team is highly responsive and eager to help on any day of the week.
Domain Expertise
There are no rookies in Healthmark. All our consultants are highly knowledgeable in the medical marketing field. It’s hard to deliver the impact of this in a few words. Please speak with us and you will see what we mean.
Beyond Digital Marketing
We connect doctors with Medical Concierges, Insurance Panels, Claims Specialists, Medical Groups for private practice options, etc.
Over the years of close collaborations with doctors and medical entities, we have established a vast network of resources helpful to doctors, especially those looking to start their own private practice, join one, or looking to partner with another like-minded doctor.
The challenges of a private practice are demanding today. Staffing, getting onto insurance panels, finding helpful channels of referrals, digital marketing, etc are all the hoops a private practice has to jump through.
We'd like to share these resources with you. We charge no fees for this.
FAQ
It depends. When you do digital marketing, it needs to make financial sense. Is your specialty one that can potentially acquire patients online? Or does it depend on referral from your peers (eg. anaesthesiologists) or walk-ins (eg. GPs)?
Selected strategies (eg. purely SEO) may work better for certain specialties, while a combination of a few strategies (eg. SEO + SMM) will work better for others. We will only suggest strategies we deem financially sensible.
Most private clinics rely on a mix of referrals from the hospital, their peers, medical concierges, and existing patients to gain more patients.
By building a strong digital presence, it is easier for patients to find you online, and exhibit trust and credibility. And there are many such prospective patients on the internet.
It varies greatly on how competitive your specialisation is. For example, the average marketing budget for an orthopaedic or plastic surgeon will understandably be a lot higher than that for a general practitioner or dentist.
We’ve dealt with many medical specialisations and have an intimate understanding of where your marketing dollars should go. Being our client allows you to get the maximum mileage for each marketing dollar spent.
Medical marketing requires specific skill sets in order to achieve results. A thorough understanding of HCSA & PHMC guidelines, high standards of content quality, vast resources for medical SEO and deep experience in medical ads are some examples of what is required.
We believe that focus forms the basis of excellence.
Results and quality of work.
We want to be the most efficient when it comes to getting dollar-for-value on marketing. Our skills, knowledge and experience provide us with the know-how to get results.
What helps us achieve a high quality of work though is driven by our sheer desire for excellence. We want your patients to associate their first impression of you with quality.
We are highly experienced with HCSA, PHMC & SMC guidelines, and all our work is done in compliance with them.
We also regularly provide consulting services to clinics on compliance issues.
We do not enforce any binding contract of minimum term. You are free to terminate at any time (with a 30-day notice), with no termination fee.
READY TO ELEVATE YOUR HEALTHCARE PRACTICE?
Focus on delivering exceptional clinical outcomes.
We’ll focus on driving patient flow to you.
EMAIL
consult@healthmark.sgADDRESS
71 Oxley Rise
#02-10 The Rise @ Oxley
Singapore 238698
WORKING HOURS
Mon-Fri: 10am - 6pm
Sat, Sun & PH: Closed
