Your clinic website has to look good and feature carefully curated content to engage prospective patients. A good medical website should:
Our philosophy for creating top medical websites is guided by 4 principles.
Healthmark advocates a minimalistic style – clean, friendly and fits modern aesthetic standards. We keep the primary colours to a gold standard of white or off-white. We don’t want to look too flamboyant.
The colour that gives identity to your website will be your brand colour. Pastel colours or lighter shades are very safe choices. Most specialist doctors opt for shades of blue. Gold or black can work very well for aesthetic or plastic surgery clinics.
Our criteria for fonts is to look clean.
Helvetica and Times New Roman are good examples.
Examples of good website designs:
What and how is written on your website decides if your site visitors turn into actual enquiries.
Writing generic content results in poor engagement and few enquiries. Patients want to read information that is easily-digestable and relevant to them.
Content that is educational and localised will engage site visitors and increase conversions.
Examples of original diagrams created by our team:
No users will wait 7 to 10 seconds for a site to load.
Site speed affects more than just User Experience (UX). It is a massive blight on SEO and makes it very difficult for your site to rank on Google.
We don’t just want a fast site. We want it ultra fast – 1 to 2 seconds at most.
How are your sites so fast?
We make this possible through our proprietary ZECKI site-building and optimisation technique. It’s a trade secret.
It is meaningless to build a medical site if it costs you an arm and a leg.
Healthmark is a huge proponent of prioritising budget for marketing. Affordability for clinics is a big factor when we price our web-building projects.
The most important KPIs include:
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